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My primary research focuses on the role of digital/mobile/social media in building consumer-brand relationships. Another research stream focuses on why and how consumers respond to advertising and other strategic communications that promote socially and environmentally responsible behaviors. I am dedicated to pursuing the psychological models of consumer motivation and emotion that underlie integrated strategic communication campaigns. 

My passion for research is rooted in the mindful inquiry that challenges myself in new ways.  

Research foci


Digital Marketing



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