Ph.D. in Mass Communication (Advertising), University of Georgia
M.A. in Journalism & Mass Communication (Advertising), Unversity of Georgia
B.A. in Advertising and Public Relations, Hanyang University, South Korea
I am an Associate Professor in the Department of Integrated Strategic Communication at the University of Kentucky. I have been teaching Digital Strategies, Digital/Social Media Analytics, Integrated Strategic Media Management, and Quantitative Methods in Communication Research (designed for graduate students) courses. Before entering academia, I worked for Calson Marketing World Wide Korea in Seoul and for Franceschi Advertising & PR Agency in Tallahassee, Florida.