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Ph.D. in Mass Communication (Advertising), University of Georgia
M.A. in Journalism & Mass Communication (Advertising), Unversity of Georgia
B.A. in Advertising and Public Relations, Hanyang University, South Korea
I am an Associate Professor in the Department of Media and Communication at Sungkyunkwan University in Seoul, Republic of Korea. I have been teaching Digital Advertising Strategy and Quantitative Communication Research Methodology. Before entering academia, I worked for Calson Marketing World Wide Korea in Seoul and for Franceschi Advertising & PR Agency in Tallahassee, Florida.
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