top of page

About Tae 

Ph.D. in Mass Communication (Advertising), University of Georgia

M.A. in Journalism & Mass Communication (Advertising), Unversity of Georgia

B.A. in Advertising and Public Relations, Hanyang University, South Korea



I am an Associate Professor in the Department of Media and Communication at Sungkyunkwan University in Seoul, Republic of Korea. I have been teaching Digital Advertising Strategy and Quantitative Communication Research Methodology. Before entering academia, I worked for Calson Marketing World Wide Korea in Seoul and for Franceschi Advertising & PR Agency in Tallahassee, Florida.

백태현_미디어커뮤니케이션_Tae Hyun Baek.jpg
bottom of page