
Service
Guest Editor
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Special Issue on Future Trends in Digital Advertising: A Global Context, Journal of Current Issues and Research in Advertising, 2022
Associate Editor
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Journal of Advertising Research, 2023 - Present
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Journal of Current Issues and Research in Advertising, 2021 – Present
Editorial Review Board
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Journal of Advertising, 2017 – Present
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International Journal of Advertising, 2018 – Present
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The Korean Journal of Advertising (광고학연구), 2022 – Present
Ad Hoc Journal Reviewer
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Psychology & Marketing, 2020 – Present
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Personality and Social Psychology Bulletin, 2019- Present
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Journal of Public Policy and Marketing, 2016 – Present
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Journal of Interactive Marketing, 2016 – Present
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Journal of Business Research, 2017 – Present
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European Journal of Marketing, 2013 – Present
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Journal of Business Ethics, 2019 – Present
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Journal of Marketing Communications, 2021 – Present
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International Journal of Consumer Studies, 2021 – Present
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Journal of Interactive Advertising, 2014 – Present
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Korean Advertising Research, 2015 – Present
Conference Paper Reviewer
Internal
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American Academy of Advertising (AAA) Conference, 2012 – Present
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Association for Education in Journalism and Mass Communication, 2017 – Present
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College Promotion and Tenure Committee, College of Communication and Information, University of Kentucky, 2021 – Present
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Research Advisory Committee, College of Communication and Information, University of Kentucky, 2021 – Present
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Employee Benefits Committee, University of Kentucky, 2021 – Present
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Faculty Council, College of Communication and Information, University of Kentucky, 2019 – Present
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Strategic Planning Council, College of Communication and Information, University of Kentucky, 2020 – Present
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ISC Curriculum Committee, University of Kentucky, 2018 – Present
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ISC Promotion and Tenure Committee, University of Kentucky, 2018 – Present
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ISC Appeals and Grievances Committee, University of Kentucky, 2019 – Present
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ISC Program Assessment and Self Study Ad Hoc Committee, University of Kentucky, 2019 – Present
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Graduate Admission and Financial Aid Committee, University of Kentucky, 2018 – Present
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Full Member of the Graduate Faculty, University of Kentucky, 2018 – Present
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Media Resource Contact Person (Gfk MRI), University of Kentucky, 2017 – Present
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Search Committee for the Dean of the College of Communication and Information, University of Kentucky, 2018 – 2019
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Work Life Survey Ad Hoc Committee Chair, University of Kentucky, 2018 – 2019
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ISC Finance and Physical Facilities Committee Chair, University of Kentucky, 2017 – 2018
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College Diversity Committee, University of Kentucky, 2015 – 2018
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ISC Department Chair Search Committee, University of Kentucky, 2017 – 2018
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ISC Faculty Search Committee, University of Kentucky, 2016 – 2017
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Associate Member of the Graduate Faculty, University of Kentucky, 2014 – 2018
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Ad Hoc Committee on the Graduate Program Promotional Materials, University of Kentucky, 2014 – 2017
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Advertising Program Coordinator, Indiana University-Southeast, 2013 – 2014
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Social Media Program Committee, Indiana University-Southeast, 2013 – 2014
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Faculty Advisor of the Ad Club, Indiana University-Southeast, 2013 – 2014
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President, Korean Student Association of the Grady College, University of Georgia, 2009 – 2010
External
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Chair of the Membership Committee, American Academy of Advertising (AAA), 2019 – 2021
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Communication Committee, American Academy of Advertising (AAA), 2021 – Present
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Membership Committee, American Academy of Advertising (AAA), 2018 – 2019
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Research Committee, American Academy of Advertising (AAA), 2016 – 2017
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Director of General Affairs, Lexington Korean School, 2016 – Present